Key Highlights
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₹40 Lakhs in 3 Months!
How ? Let's Dive Deeper!!
Hotel Polo Towers
Introduction
Polo Orchid Resort is a high-end property nestled amidst the verdant landscapes of Cherrapunjee. It offers premium experiences to its customers with its infinity pool, floating breakfast, breakfast by the waterfall, candlelit dinner and much more. Their property had it all but they were struggling to have an impactful online presence and lacking booking from their own website. As a result, they were finding it difficult to shine in the crowded market of the hotel industry.
A Breakdown of our 6 Months Journey
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Objective
When the team of KlarusTech took up their project, we had a number of important goals to boost the resort's market appeal and revitalize its brand in order to solve the following issues:
Enhance Social Media Presence
In order to engage potential visitors and highlight the resort's opulent experience, it was imperative to establish a more robust and captivating social media presence.
Streamline Booking Processes
It was necessary to reduce reliance on third-party platforms for bookings and minimize commission fees, thereby enhancing profitability.
Change Product Positioning
Rebranding the resort was essential to position it as an aspirational destination that appeals to a wider audience, inviting them to experience the beauty and tranquility of Cherrapunjee.
Boost Sales
The first objective was to increase the sale of the property by making it look more luxurious and bringing it in front of its target audience.
Strategy
To overcome these challenges, we developed a comprehensive strategy focusing on rebranding, enhancing social media engagement and running ads to increase the bookings from their official website:
Establishing a Strong Brand Identity
Building a strong brand identity among the people needed a deep understanding of the brand from our end. It was also necessary for us to present it in the market in its truest form to construct a strong brand identity among its target customers.
Creating Compelling Content
Another challenge that we faced was creating compelling content that provides an aspirational image of the property. This demanded videos that effectively showcased the resort’s features and captured its essence.
Improving Social Media Engagement
Since we were trying to give a complete makeover to their existing social media, we had to ideate and execute the content calendar from scratch with strategic planning and consistent execution.
Optimizing Website Functionality
As people were used to booking the property from third-party websites, it was a big challenge for our digital team to shift those people to Polo Group's official website.
Execution
Being the best digital marketing agency in Kolkata, we have involved several crucial phases for carrying out the strategy:
Brand Repositioning
We unveiled a form of messaging that emphasised the property's unique experiences and offers.
Video Production
We created experiential videos with a coordinated effort that perfectly encapsulated the resort's luxurious offerings and breathtaking natural settings. We used their website, social media accounts and targeted advertisements to distribute these videos.
Social Media Campaigns
Since we were trying to give a complete makeover to their existing social media, we had to ideate and execute the content calendar from scratch with strategic planning and consistent execution.
Achievements
The all-encompassing approach produced noteworthy and satisfying outcomes:
Increased Sales
Building a strong brand identity among the people needed a deep understanding of the brand from our end. It was also necessary for us to present it in the market in its truest form to construct a strong brand identity among its target customers.
Improved Social Presence
Another challenge that we faced was creating compelling content that provides an aspirational image of the property. This demanded videos that effectively showcased the resort’s features and captured its essence.
Effective Repositioning
The resort's new, aspirational branding connected strongly with the intended consumer, improving its standing and appeal within the upscale lodging industry.
Simplified Bookings
As a consequence of running targeted ads, there was a noticeable shift from the use of third-party booking websites to the official website of Hotel Polo Towers, which decreased commission costs and enhanced the visitor experience while making a reservation.
Conclusion
The obstacles that had previously prevented Polo Orchid Resort Cherrapunjee from growing were effectively addressed by our strategic initiatives. Experiential video ads and expedited booking procedures were part of a well-executed plan that yielded notable benefits in revenue, brand positioning and social media engagement. This project highlighted the crucial importance of strategic rebranding and effective digital marketing in achieving business goals, ultimately positioning Polo Orchid Resort as a premier aspirational destination for travelers seeking luxury and tranquility in the heart of Cherrapunjee.
