Dosa Coffee has been a member of the Klarus Team since 2022, they are a well known chain of restaurants that serve traditional south Indian cuisine. With the help of their booming social media presence, high food quality, competitive prices, stringent hygiene protocols, and cost, they have quickly established themselves as a well known eatery with over 10 locations in Kolkata as well as Delhi NCR. It should be noted that the food and beverage industry in these metropolitan cities is thoroughly saturated, and it is a feat to be a recognized player.
Our campaign's main objective was to draw attention to the unique ingredients that make Dosa Coffee stand out from the competitors. Our goal was to educate our audience on the health benefits of eating South Indian food. It is made from nourishing grains, legumes, and vegetables high in fibre, as well as fermented staples like idli and dosa that are high in probiotics that are good for the gut. South Indian cuisine also has anti-inflammatory properties due to the use of turmeric and healthy fats from coconut. They further make the meals well balanced and easy to digest.
We believe that every successful campaign is fuelled by challenges. And boy! Did we encounter some! One significant challenge was filming movies in less-than-ideal circumstances, such as sudden downpours and intense heat. To get the greatest results, we also spent a lot of time teaching the crew how to act in front of the camera. This required many takes from different perspectives. One moment we often laugh about, is when we were all gathered in the kitchen, trying to take a close up shot of spices being churned and roasted, and fresh onions being chopped, it spread a thick fog in the air which made our eyes burn and water! However, we stuck through, redoing the shots till we weren’t satisfied. Yes, we had to take a 10 minute break to cool down, and yes the ice storage room was a welcome place, but it got us our winning shots.
We believe that every successful campaign is fueled by challenges. And boy! Did we encounter some! One significant challenge was filming movies in less-than-ideal circumstances, such as sudden downpours and intense heat. To get the greatest results, we also spent a lot of time teaching the crew how to act in front of the camera. This required many takes from different perspectives. One moment we often laugh about, is when we were all gathered in the kitchen, trying to take a close up shot of spices being churned and roasted, and fresh onions being chopped, it spread a thick fog in the air which made our eyes burn and water! However, we stuck through, redoing the shots till we weren’t satisfied. Yes, we had to take a 10 minute break to cool down, and yes the ice storage room was a welcome place, but it got us our winning shots.
Execution was key to our success. We began our days early, around 6 AM, to capture authentic moments in the kitchen. Our filming included chefs entering the space, performing puja, cleaning, and selecting fresh produce from local markets—all vital to portraying the heart of Dosa Coffee. The atmosphere was lively, filled with brainstorming sessions, and quick filter coffee breaks, courtesy of Dosa Coffee’s hospitality!
The culmination of our efforts paid off spectacularly. The first video we released garnered an astounding 4.2 million views, over 30,000 likes, and countless comments and shares. Thanks to the strategic support from KlaurusTech, the best digital marketing agency in Kolkata, we ensured that this content reached the right audience at optimal times. This surge in visibility not only boosted awareness of the Dosa Coffee brand but also led to a significant increase in sales and customer engagement.
In retrospect, the Dosa Coffee campaign proved to be a rewarding experience that succeeded in showcasing the beauty and authenticity of South Indian food. Despite the difficulties encountered, our teamwork produced a fruitful demonstration of Dosa Coffee's commitment to excellence and custom. The audience's overwhelmingly positive reaction confirmed our conviction in the potency of visual content storytelling. Through this campaign, we opened the door for more culinary explorations for KlarusTech while simultaneously enhancing the visibility of Dosa Coffee as a brand.
If you want to make your brand stand out and achieve new heights, go no further than KlaurusTech, the best video production agency in Kolkata. Our team is committed to creating eye-catching visual storytelling that captivates your audience and enhances the visibility of your business.
Get in touch with us right now to find out how we can support you in realising your dreams and achieving your objectives.
